Brand Strategy

A strong brand strategy is the foundation for marketing that feels aligned, purposeful, and effortless; clearly communicating who you are and naturally attracting the right audience.

My approach is holistic and human-centered. I look at the full arc of a brand’s journey: where it’s been, what drives it, where it’s headed, and what growth looks like. Strategy sessions with me are clarifying and energizing; we pinpoint what’s working, what can be let go, and where the greatest opportunities lie, all in service of building a brand that feels both true and compelling.

Over the years, I’ve partnered with founders, creatives, and mission-driven teams to distill their core message, align their visual identity, and create strategies that scale with intention. Below are a few examples of how I’ve helped clients clarify their positioning, articulate their value, and build brand foundations that inspire trust and drive results.

  • Dr. Caroline Niederman

    Clarified Brand Positioning, Designed Website + Developed a Contextual Model to Communicate the Complexity of Chronic Illness.

  • The Midnight Effect

    Developed Visual + Messaging to illustrate how The Midnight Effect supports those living with, or seeking to understand chronic invisible illness.

  • On Demand Sustainable Body Membership

    Strategic Messaging + Branding for an On-Demand Therapeutic Movement Membership

  • Client Resource: Questions to Support Clarity + Direction

    Client Resource: Questions to Support Clarity + Direction

  • Willard Beach Studio

    Defined Brand Pillars, Voice and Developed Marketing for Therapeutic Yoga Studio, Building a Brand Rooted in Trust, Care, and Wellness. We collaboratively grew business from startup to six figures within 5 years.

  • Reiki Master Teacher Training Flyer

    Created Messaging + Visuals for a Master Reiki Teacher’s Training Offering. Assisted in Planning Course Structure & Marketing, Resulting in 6 Sold-Out Certification Trainings.

Purposeful Messaging

When a brand is clear on their purpose, core motivating values, strengths and understand who they’re talking to, their message lands much differently. Much more personalized, which engages with the prospect/user letting them know they are in the right place at the right time.

This can be a powerful exercise even for established brands, to stay current and speak to their evolution.

Often strategic branding sessions get the neuro-pathways firing to envision new approaches, innovative ideas, and clarity on the roadmap to get there.

Clarity + Direction

Reflection Questions

Innovative marketing and purposeful design are rooted in human connection, and are what draw people to a brand, as well as keep them engaged. When strategy is aligned with intention, the result feels natural, personalized, and in sync with what your audience truly needs.

As both an entrepreneur and consultant, I’ve seen firsthand how meaningful reflection (at least once a year) can illuminate powerful insights that guide direction and decision-making.

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Strategic Messaging + Contextual Model