Driven by Purpose. Designed for Connection.

From co-owning a therapeutic yoga studio to leading brand strategy and lifecycle marketing, my work has always started with one question:
What will truly support the people at the heart of this?

With 15+ years of experience across marketing, design, and wellness, I bring strategic insight and creative execution; grounded in research, empathy, and a test-and-learn mindset.

The six sections below show how I’ve built trust, engagement, and results through customer-centric design, soul-aligned strategy, and digital experiences that connect and convert.

Engaging customers through strategic messaging, automation, and intentional touch points.

Engaging customers through strategic messaging, automation, and intentional touch points.
Designing intuitive, responsive websites that reflect the heart of the brand; and move users to act.

Designing intuitive, responsive websites that reflect the heart of the brand; and move users to act.
Simplifying complexity through tools and frameworks that translate message into compelling design.

Simplifying complexity through tools and frameworks that translate message into compelling design.
Clarifying vision, voice, and positioning to build brand trust from the inside out.

Clarifying vision, voice, and positioning to build brand trust from the inside out.
Designing systems that deliver ongoing value while deepening customer relationships and retention.

Designing systems that deliver ongoing value while deepening customer relationships and retention.
Blending business ownership, community building, and wellness leadership to bring a mission to life.

Blending business ownership, community building, and wellness leadership to bring a mission to life.

Together, these threads tell the story of how I think, collaborate, and create ~

Always with people, purpose, and growth at the core.