Driven by Purpose. Designed for Connection.

Across every role I’ve held, from co-owning a therapeutic yoga studio to leading brand strategy and lifecycle marketing; I’ve always started with one guiding question: What will truly serve and support the people at the heart of this work?

I bring over 15 years of experience bridging wellness, marketing, and design through a human-centered lens. My approach blends strategic insight with hands-on creative execution, always grounded in empathy, curiosity, and purpose.

Each project in this portfolio reflects these core tenants, whether it's designing customer-centric subscription models, developing brand strategy that aligns with a company’s soul, or building thoughtful digital experiences that convert.

These six sections represent the key ways I’ve built trust, engagement, and results: