Collaborated on Messaging + Designed Contextual Model
Collaborating with Dr. Caroline Niederman on the development of her website, messaging, and contextual models gave me a deep window into the complexity of living with a chronic invisible illness.
We began by creating a list of the key elements of her message: insights, lived experiences, and the gaps she sees in the current healthcare system; which became the foundation for her contextual model and the structure of the website.
Drawing on Sean Flaherty’s “Momentum Framework,” we applied its principles to develop a contextual model that visually communicates contrast, clarity, and movement.
The result of a well thought out message positions Dr. Caroline Niederman as a trusted thought leader, conveying the depth of her insights and voice in a way that resonates with both patients and medical professionals.
