Through our collaborative efforts, renovating our studio, teaching classes and workshops, hiring skilled instructors, building strong relationships with local Physicians, experienced teachers, and engaging with our clients; our Therapeutic Yoga and Physical Therapy practice grew from a startup to a six-figure business in under five years.

We partnered with designer Erin Flett to create a distinctive logo and brand identity, which was easily recognized on our storefront awning and proudly worn on cozy tees throughout the community. Working with Erin back in 2013 developing our logo has inspired my creative process, in how I collaborate with clients in bringing their vision to life.

Classes tailored specifically to clients’ needs has always been at the heart of our therapeutic approach, allowing us to offer deeply personalized support and meaningful results.

Faced with high demand for certain classes and under-enrollment in others, we developed a solution that balanced fairness, client satisfaction, and business sustainability. By introducing a two-tier Monthly Membership model, we gave “Unlimited Members” the ability to reserve their favorite weekly classes up to three months in advance. This proactive approach not only encouraged early commitment and reduced waitlist friction, but also fostered community and trust.

The result was a 70% membership adoption rate, and a 60% year-over-year revenue growth, leading to the financial stability to continue exceeding client expectations.

Hosting teacher trainings to mentor, develop, and support emerging instructors was both deeply rewarding and a joyful part of our work.

When everything shut down in March 2020, we quickly pivoted to live Zoom classes, bringing our students and teachers online without missing a beat. Our clients adapted with us, and we grew stronger as a community. I discovered a passion for teaching online and optimizing the experience; exploring platforms, refining our digital offerings, and completing a UX/UI design course while building a new website to support the evolving program.

After seven years we had outgrown our original studio. In July 2020 we expanded into a larger, light-filled space just down the road, an important turning point in our growth. The new studio allowed us to deepen our impact: offering safe, in-person classes during the pandemic, expanding our 1:1 private practices with two dedicated treatment rooms, and building new collaborations within the wellness community. The added flexibility to sublease the space also created a sustainable revenue stream, allowing us to support both our clients and business with greater ease.

After three years in our expanded studio, I recognized it was time to refocus on the work I found most fulfilling. I saw the opportunity to continue growing our Online Therapeutic Yoga program while streamlining my in-person offerings. By transitioning my 1:1 Therapeutic Yoga, Bodywork, and Coaching practice into a smaller, more intentional space, I was able to deepen client support while aligning the business model with what felt sustainable and purpose-driven.

I’ve found deep fulfillment working 1:1 with clients through therapeutic coaching and now in creative business support and consulting; helping founders feel supported, clear on their direction, and purposeful in their action. At this stage in my career, I’m excited to bring my win-win mindset, creative strategy, and collaborative spirit to a mission-driven team that values wellbeing, innovation, and meaningful growth.