Brand Strategy
A strong brand strategy is the foundation for marketing that feels aligned, purposeful, and effortless; clearly communicating who you are and naturally attracting the right audience.
My approach is holistic and human-centered. I look at the full arc of a brand’s journey: where it’s been, what drives it, where it’s headed, and what growth looks like. Strategy sessions with me are clarifying and energizing; we pinpoint what’s working, what can be let go, and where the greatest opportunities lie, all in service of building a brand that feels both true and compelling.
Positioning + Messaging
Client
Dr. Caroline Niederman
Year
2024
Over the years, I’ve partnered with founders, creatives, and mission-driven teams to distill their core message, align their visual identity, and create strategies that scale with intention.
Developed a Therapeutic Digital Program
Business
On Demand Sustainable Body Membership
Year
2020-present
In an effort to both meet client needs and to scale, I developed an OnDemand + Live Therapeutic Movement Membership. Through this platform members can join me weekly live online for a therapeutic yoga/movement class as well as access guided lessons addressing specific areas of the body.
Developed Branding
Designed Logo
Copywriting
Structured Membership
Filmed Video Content
Created Lesson Plans
Designed Monthly Wellness Support PDF Guides
Collaboratively built a Brand Rooted in Trust, Care, and Wellness.
Business
Willard Beach Studio
Year
2013-2024
My partner and I collaborated beautifully, as we each had different strengths that we brought in the process of bringing our vision to life.
Beyond teaching and working with clients, I found a lot of joy in developing and maintaining the branding, marketing & communication strategy.
Defined Brand Pillars, Voice, Developed Marketing
Collaboratively grew business from startup to six figures within 5 years.