Engagement + Retention Marketing

Teaching Therapeutic Group Class

40% Average Email Open Rate

Relevant + personalized communication so that customer experiences are personalized + relevant at every stage of their journey.

Through a solution-oriented win/win approach, we achieved a 70% membership adoption

By creating a Two-Tier Membership Model that each met different client priorities.

This resulted in a 60% revenue increase YoY.

Smart, Human-Centered Journeys Drive Retention

I build thoughtful engagement flows that meet customers where they are, using behavior-triggered SMS and email automation to deliver seamless, personalized experiences at every touchpoint.

Marketing Tools I’ve worked with:
Kajabi, ConvertKit, Mailchimp, Salesforce

Currently diving into:
Iterable Nova, Salesforce Einstein, and Braze AI-powered platforms that elevate lifecycle marketing by turning data into meaningful, real-time communication.

I’m especially excited by how AI is reshaping performance marketing; making communication more relevant, personalized, and impactful moment to moment throughout the customer journey.

Communication that offers value builds connection, trust + retention.

Listening deeply to clients; understanding what motivates them, what challenges they face, and what they truly value, lays the foundation for a genuine connection.

When we lead with curiosity, the most effective solutions become clear.

Next

Designing intuitive, responsive websites that reflect the heart of the brand; and move users to act.